I spent this class period reading a few articles about how the fashion industry, specifically Zara and H&M, have done so well in such a competitive retail market. They accomplish this by having strong company to lay the foundation that gets their product our into the world. while have a solid brand is very important, it is also key to have a company full of people that can get the job done and work cooperatively as a network.
As explained by a Forbes article I read about H&M, "An all-important shared pursuit of the three companies is a deep understanding of their customers’ wants and needs. All three have built systems for identifying consumer preferences." The pieces are designed and reviewed over and over again until they are deemed high enough quality to be hung on racks for consumers to buy. The lower prices in combination with their quality of clothing is what makes them such a success.
Zara has a similar network to that of H&M, but they do have one more advantage, a technological advantage. Zara has technology that allows them to produce new items at an extremely fast rate. With constantly changing collections, they have the edge of bringing in consumers more frequently to
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