1930s radio ads

I did some research on some of the ads that were played in the 1930s and came across a particularly interesting ad for soap. It was nothing like the ads we have today where companies just list every reason why we as consumers should buy the product. It was a story that engaged the listener, it was a story that the listener could remember, thus making the product stand out. Similar to todays ads, when we hear something that makes us laugh or we find repulsive or ridiculous, we are more likely to remember it.
I was taken through the story about a girl with bad body odor, or as it is called in the story "just plain B.O.!"

I went looking for a few more ads to compare to the soap ad and I found an Ipana ad. I had heard of Ipana from Grease, and decided that I wanted to see if the ad was the same as I had originally heard. As it turns out, it wasn't, it was similar to the story that was in the soap commercial.

What I have learned about advertising in the 30s is that people told stories to give a message about a product. So much more could be said on the radio than could be printed.